samples of work
As a leader, I care about creating a supportive, inclusive and collaborative environment where my team can thrive and grow. As a strategist, I care about delivering work that meaningfully challenges the status quo and inspires actions that shape positive futures.
2019
/ an urban planning and infrastructure subsidiary of Google, 2018-2019
Imagining the future of community health in Toronto 2030
Context: Sidewalk Labs (Alphabet) wanted to imagine the future of community health, well-being, and care with a diverse group of local residents, service providers, and organizations.
Outcome: Strategic foresight methods generated a global horizon scan to identify trends and drivers shaping health and wellness. A blend of service design and ethnography were used to conduct qualitative interviews with local residents, service providers, and ecosystem stakeholders to identify gaps and insights. A custom designed full-day co-design ‘charette’ with 35 cross-sectoral experts uncovered an inspirational suite of holistic healthcare delivery options, detailing key technologies that will shift experiences through the evolution of social challenges such as an aging population, issues of affordability, and working toward more equitable well-being for all residents.
Collaborators: Emily Empel, Cameron Murray, Laura Dempsey
2019
/ a global leader in plasma protein bio-therapeutics, 2018
Up-skill leadership team in strategic foresight to enable future-focused business growth
Context: A global leader in plasma protein bio-therapeutics had exceeded their strategic goals and were seeking new ways to further their growth. The company recognized that their 300 most senior leaders should be invited to envision new business possibilities beyond their current goals and their core business. A foresight capability-focused executive leadership summit was designed and facilitated to provide the groundwork for the next iteration of their corporate strategy.
Outcome: Foresight skills and mindset development were activated over a 3-day offsite summit through workshops, speakers and experiences that would inspire and empower senior leaders to approach strategic conversations through new mindsets and foresight capability building. The session ignited an untapped desire amongst the participants to explore futures, enabling them to create 25 scenario/world-views, and 50+ new ideas to expand the companies’ impact and shape their ambitious long-term strategy.
Collaborators: Emily Empel, Matthew Lincez, Jill Sharrock
2019
/ a global organization dedicated to safety, social good and sustainability, 2023
Understanding perceptions of “repairability” with consumers - now and into the future
Context: As implementation efforts towards a circular economy advances, the right to repair and the likelihood of engaging in repairability falls onto everyday Canadians. Speaking with consumers allows us to tap into top barriers they currently face as well as top opportunities to imagine a harmonious introduction for repairability through legislation, industry practices and public acceptance.
Outcome: Developed an in-depth global trend scan to explore existing and emerging trends of repairability, creating thought starters to prompt around opportunities. Facilitated a custom-designed workshop for Circular Economy Summit with 30 ‘invitation-only’ participants from a diverse ecosystem of partners and interested parties. This generated a shared vision for the future opportunities for this integrated group.
Collaborators: Jayar LaFontaine
2019
/ an international Canadian Bank, 2020
Banking on Gen Z: uncovering ‘money mantras’ and household influences for product design
Context: With Gen Z (1995-2010) representing 25% of the Canadian population or $50B in buying power, an international Canadian bank was interested in exploring how they might offer enticing day-to-day banking options for this next wave of emerging users. As the first generation of digital natives, this group is uniquely positioned to lead customer expectations in digital banking of the future.
Outcome: Conducted primary research with families across Canada and youth workshops in Peru to uncover key insights about their mindsets on money. In addition, interviews with cross-sectoral subject matter experts working in the youth domain resulted in the development of a ‘Household Mindset & Persona Toolkit’, condensing the research into an accessible representation of how families with Gen Z children are structured by their experiences, money mantras and belief systems through the lenses of agency and involvement of the child. olution spaces were identified to activate near and long-term strategic planning, reduce attrition of this customer segment (current problem), increase deposits and secure and enable anticipated future transfers of wealth.