Across public, private, and social sectors, I’ve led transformative work at the intersection of health, policy, design, and innovation—bringing foresight, strategy, and systems thinking to complex challenges that demand both compassion and bold action.

Health Foresight Leadership – Idea Couture

Role: Head of Health Foresight
Overview: Led strategic foresight programs for global clients including Sanofi, Johnson & Johnson, and Google. Explored digital therapeutics, emerging health technologies, and urban health systems to inform long-term innovation strategies.
Impact: Helped clients align future trends with clinical workflows and patient needs, shaping product development and policy direction.

Policy Innovation – Ontario Ministry of Health

Role: Senior Policy Advisor
Overview: Contributed to the implementation of Medical Assistance in Dying (MAiD), one of Ontario’s most complex health policy transformations.
Impact: Navigated sensitive ethical, legal, and operational challenges to support a policy framework that balanced compassion, safety, and public trust.

Design Strategy & Team Leadership – Scotiabank

Role: Director of Design Strategy and Community of Practice
Overview: Led customer-centered innovation across digital banking platforms. Built and facilitated a Community of Practice for design and product teams to enhance collaboration, reporting, and craft excellence.
Impact: Strengthened cross-functional alignment and elevated design maturity across the organization.

Inclusive Digital Innovation – Canadian Standards Association

Role: Practice Leader, Research & Design for Innovation
Overview: Introduced service design, user research and strategic foresight practices to modernize standards development at CSA. Built and led a cross-functional research and design team focused on creating AI-enabled, digitally accessible experiences that reimagined how standards are created and used.
Impact: Her leadership resulted in a 40% increase in new AI-enabled digital experiences and a 30% reduction in design costs through the creation of a scalable Figma-based design system. The work helped transition CSA from legacy systems to inclusive, intuitive, and future-proofed digital platforms.

Strategic Consulting & Academic Partnership – Social Innovation Canada

Role: Project Sponsor & Strategic Consultant
Overview: Provides strategic guidance to Social Innovation Canada’s leadership team, helping them navigate complexity and scale systems-level impact. As a project sponsor, she initiated and led an academic partnership with OCAD University’s Master of Design in Strategic Foresight and Innovation (SFI) program to explore future opportunities for the organization.
Impact: The collaboration brought fresh foresight perspectives into SIC’s strategic planning, strengthened leadership capacity, and supported the organization’s mission to advance inclusive innovation across Canada’s social impact ecosystem.

Advocacy & Global Campaign – Plan Canada International

Role: Manager, Brand Marketing and Partnerships
Overview: Played a key role in launching a global advocacy and fundraising campaign to support girls’ rights, culminating in the successful designation of the United Nations International Day of the Girl.
Impact: Through strategic foresight, stakeholder engagement, and cross-sector collaboration, Christina helped shape a movement that elevated the voices of girls worldwide and influenced global policy. The campaign mobilized international support, raised awareness of gender-based challenges, and created a lasting platform for change.